Probably the most important aspect of SEO is Link Building. At least this is what I have seen. Having incoming links to your site is one way that “word of mouth” can spread online. Linking to a site is the easiest way you can tell a visitor to go to a different site that is related to yours… it is also the way search engines compare you to other sites. And it is the way that web crawlers are pointed to your site. If you are new to the SEO game, incoming links are your bread and butter for rank boosts across every major search engine.
But who can you trust when you get a link?
Is there anyone out there that has run into problems with links? Can sites actually go down when they get a “bad” link.?
Recently a friend has run into problems getting links from people who have copied or automatically generated content on their sites. This has killed his sites and has put up red flags for search engines and his rank in dropping dramatically.
This is where web directories can come in. Web directories are a trusted source of links that won’t hurt your rank. Getting a link from prestigious directories can boost your traffic, higher your page rank, and get you site to pop up higher in your search engine listings. So if you need to build links start with some web directories and you will be on your way!